Certified Ekasi Business Strategy Expert

Certified Ekasi Business Strategy Expert
Business Operations Advanced

Certified Ekasi Business Strategy Expert

This advanced course delves into strategic analysis, formulation, and implementation. Learn to assess market dynamics, define strategic objectives, and build a sustainable competitive advantage for any organization.

Course Description

This advanced course delves into strategic analysis, formulation, and implementation. Learn to assess market dynamics, define strategic objectives, and build a sustainable competitive advantage for any organization.

Learning Outcomes

Ability to conduct comprehensive strategic analysis|Skills to formulate effective business strategies|Competence in leading strategy implementation|Proficiency in evaluating strategic performance

Target Audience

Senior managers|Business consultants|Entrepreneurs|Strategy analysts

10 Modules
68 Lessons
21h 40m

The strategic management process, levels of strategy (corporate, business, functional), and why strategy matters for sustainable competitive advantage.
  • Lesson 1.1: What is Strategic Management? (55 min)
  • Lesson 1.2: Vision, Mission, and Values (50 min)
  • Lesson 1.3: Strategic Goals and SMART Objectives (55 min)
  • Lesson 1.4: The Strategic Management Process (60 min)
  • Lesson 1.5: Competitive Advantage (50 min)
  • Lesson 1.6: Strategic Decision Making (50 min)
  • Lesson 1.7: Corporate Governance and Ethics (45 min)

PESTLE analysis, Porter's Five Forces, competitive industry analysis, identifying market opportunities and threats.
  • Lesson 2.1: The External Environment Framework (50 min)
  • Lesson 2.2: PESTLE Analysis - Political and Economic (55 min)
  • Lesson 2.3: PESTLE Analysis - Social and Technological (60 min)
  • Lesson 2.4: PESTLE Analysis - Legal and Environmental (55 min)
  • Lesson 2.5: Porter's Five Forces Deep Dive (75 min)
  • Lesson 2.6: Competitor Analysis (50 min)
  • Lesson 2.7: Strategic Group Mapping and Key Success Factors (50 min)

Value chain analysis, VRIO framework, identifying core competencies, and conducting a comprehensive SWOT analysis.
  • Lesson 3.1: Understanding Internal Analysis (45 min)
  • Lesson 3.2: The VRIO Framework (55 min)
  • Lesson 3.3: Value Chain Analysis (50 min)
  • Lesson 3.4: Core Competencies (45 min)
  • Lesson 3.5: Balanced Scorecard (50 min)
  • Lesson 3.6: SWOT Analysis Integration (50 min)
  • Lesson 3.7: Benchmarking and Gap Analysis (45 min)

Generic strategies (cost leadership, differentiation, focus), Blue Ocean Strategy, and corporate-level strategies (diversification, vertical integration).
  • Lesson 4.1: Generic Competitive Strategies (55 min)
  • Lesson 4.2: Blue Ocean Strategy (50 min)
  • Lesson 4.3: Corporate-Level Strategies (55 min)
  • Lesson 4.4: Portfolio Management Tools (45 min)
  • Lesson 4.5: International Expansion Strategies (50 min)
  • Lesson 4.6: Strategic Alliances and Partnerships (45 min)
  • Lesson 4.7: Evaluating Strategic Options (50 min)

Translating strategy into operational plans, aligning organisational structure and culture, resource allocation, and managing change.
  • Lesson 5.1: From Formulation to Implementation (50 min)
  • Lesson 5.2: Resource Allocation and Budgeting (50 min)
  • Lesson 5.3: Organizational Culture and Strategy (50 min)
  • Lesson 5.4: Performance Management and Incentives (50 min)
  • Lesson 5.5: Leading Strategic Change (55 min)
  • Lesson 5.6: Project and Portfolio Management (50 min)
  • Lesson 5.7: Monitoring and Controlling Strategy Execution (55 min)

Using the Balanced Scorecard to measure strategy execution across financial, customer, process, and learning perspectives.
  • Lesson 6.1: Introduction to the Balanced Scorecard (50 min)
  • Lesson 6.2: The Financial Perspective (50 min)
  • Lesson 6.3: The Customer Perspective (50 min)
  • Lesson 6.4: The Internal Process Perspective (55 min)
  • Lesson 6.5: The Learning and Growth Perspective (50 min)
  • Lesson 6.6: Cascading the Balanced Scorecard (50 min)
  • Lesson 6.7: Implementing and Sustaining the BSC (55 min)

Incorporating digital transformation, disruptive innovation, and platform business models into strategic planning.
  • Lesson 7.1: Understanding Digital Transformation (50 min)
  • Lesson 7.2: Types of Innovation (55 min)
  • Lesson 7.3: Design Thinking for Innovation (55 min)
  • Lesson 7.4: Platform Business Models (55 min)
  • Lesson 7.5: Open Innovation and Ecosystems (50 min)
  • Lesson 7.6: Managing Innovation Portfolios (50 min)
  • Lesson 7.7: Building an Innovation Culture (50 min)

Communicating strategy effectively throughout an organisation, leadership behaviours that drive strategic execution, and building strategic culture.
  • Lesson 8.1: What is Strategic Leadership? (50 min)
  • Lesson 8.2: Communicating Strategy Effectively (50 min)
  • Lesson 8.3: Emotional Intelligence for Strategic Leaders (55 min)
  • Lesson 8.4: Building and Sustaining Strategic Culture (50 min)
  • Lesson 8.5: Leading Through Uncertainty and Crisis (55 min)
  • Lesson 8.6: Developing Strategic Talent (50 min)
  • Lesson 8.7: The Strategic Leader's Toolkit (55 min)

This module equips learners with essential research skills including research design, data collection methods (qualitative and quantitative), data analysis techniques, survey development, interviewing skills, ethical considerations in research, and how to apply research findings to improve workplace practices and decision-making.
  • Lesson RM.1: Introduction to Business Research (50 min)
  • Lesson RM.2: Research Design and Methodology (55 min)
  • Lesson RM.3: Data Collection Methods (60 min)
  • Lesson RM.4: Sampling Techniques (50 min)
  • Lesson RM.5: Data Analysis Basics (55 min)
  • Lesson RM.6: Ethics in Business Research (50 min)
  • Lesson RM.7: Communicating Research Findings (50 min)

This module develops critical soft skills essential for workplace success: integrated thinking (connecting ideas across disciplines), logical reasoning and problem-solving, effective verbal and written communication, active listening, emotional intelligence, negotiation techniques, mediation skills, conflict resolution strategies, de-escalation techniques, building consensus, handling difficult conversations, and fostering a collaborative workplace culture.
  • Foundations of Integrated Thinking (60 min)
  • Logical Reasoning and Problem-Solving (75 min)
  • Effective Workplace Communication (65 min)
  • Emotional Intelligence and Conflict Resolution (70 min)
  • Building Consensus and Collaborative Culture (60 min)

Certification Exam

Final examination for Certified Ekasi Business Strategy Expert certification

Passing Score: 70%
Time Limit: 60 minutes
Attempts Allowed: 3
Camera Required: Yes

To earn your certificate, you must complete all course materials and pass the final exam with a score of 70% or higher.

Enroll in this Course
Certificate included
45 hours content
Downloadable resources
Mobile access
Duration 45 hours
Skill Level Advanced
Learning Method Self Study
Category Business Operations
Modules 10
Total Lessons 68
Last Updated August 2025
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